Chronic diseases are the leading cause of death and disability in most of the world and cardiovascular diseases (CVD) lead the pack. While there is evidence of some clinical progress in reducing CVD morbidity and mortality, lifestyle and culture play a vital role.  Methodological issues of some of the studies reviewed in this editorial, notwithstanding, there's "a common message: healthy lifestyle is associated with reduced risk of both hypertension and heart failure—2 highly prevalent illnesses